Services

Web, search, systems and strategy

Everything a small organization needs from a web, systems and marketing team, available as a single project or as an ongoing fractional engagement.

Book a free consultation See our work
Karin Payson Architecture + Design website homepage

WordPress development & care

We design, build and look after WordPress sites for organizations that need them to work every day. That includes taking over sites someone else built: we modernize the backend, keep the design the client loves and fix what slows it down.

  • New sites and redesigns on Kadence, Gutenberg or Elementor
  • Migrations: Squarespace to WordPress, Classic editor to Gutenberg
  • Multilingual sites with WPML
  • Donations and payments with Stripe and GiveWP
  • Hosting setup, including DigitalOcean droplets and CDNs
  • Updates, backups, security and uptime
  • Speed work focused on Core Web Vitals
Youth Ministries for Peace and Justice website homepage
New York Small Business Law website for Ratschko PLLC

SEO & search visibility

Search engine optimization is a mystery to many teams. We align it with your goals, then make the technical and content changes that help the right people find you.

  • Google Search Console and Analytics set up and connected
  • Technical SEO: titles, descriptions, headings, redirects and sitemaps
  • Structured data so search engines understand your organization
  • Internal linking and content organization
  • Local listings and consistent name, address and phone
  • SEO audits with a clear, prioritized plan

Business systems & IT

Operations that scale with you

The tools behind the website matter as much as the site. We set them up so a growing team can find information and trust it. See how our small business IT support works.

  • CRM implementation
  • Workflow optimization and automation, including Zapier
  • IT documentation in IT Glue
  • Day-to-day technology oversight

Analytics & reporting

Decisions based on data

Google Analytics certified. We help you ask the right questions, measure what matters and read the results.

  • Goals and KPIs defined up front
  • Google Analytics and Site Kit setup
  • Plain-language reporting
  • Recommendations tied to the numbers

Bilingual training

Teams that sell and serve well

Customer service and sales training in English and Spanish. Delivered annually for cooperative businesses through the Center for Family Life in Sunset Park.

  • Customer service training
  • Sales training for cooperatives
  • Delivered in English and Spanish

Technology operations & IT service delivery

Effective IT is measured by reliability, responsiveness and what it does for the business, not only by whether a system works. We run technology the way an operations lead would: owning issues through to resolution, coordinating vendors and keeping people informed.

  • Incident management and troubleshooting
  • End-user support and escalation
  • Vendor and service-provider coordination
  • Change coordination and lifecycle planning
  • Business continuity and backups
  • IT documentation your team can rely on

Infrastructure & security

The layer most sites forget

  • Domains, DNS and Cloudflare CDN
  • SSL/TLS, HTTPS, redirects and routing
  • cPanel, SiteGround, DreamHost and DigitalOcean
  • Access management and secure administration
  • WordPress hardening, updates and backups

Platforms we work in

WordPress with Elementor Pro and Gutenberg, plus Wix and Squarespace. Multilingual sites with WPML; payments and donations with Stripe and GiveWP.

Measurement and search tools

Google Analytics 4, Google Search Console, Google Business Profile and SEMrush, set up so the numbers answer real questions.

Practical AI and automation

We are building and testing automation where it reduces friction: n8n workflows, local language models with Ollama, conversational lead qualification and appointment scheduling. New tools earn their place by solving a real problem.

Marketing strategy & brand

There is no one-size-fits-all fix. A flashy new website isn’t always the answer, and content alone won’t cut through. Every organization needs a path grounded in strategy, not trends. We can engage at any point, though we usually recommend working through it in order.

Foundation

  • Discovery and market insight
  • Storytelling and messaging
  • Visual identity
  • Website transformation
  • Marketing assets: decks, collateral, company overviews

Roadmap

  • Opportunity mapping
  • Integrated marketing strategy
  • Goals, budgets and KPIs
  • Marketing systems and tools
  • Content and editorial planning

Execution & oversight

  • Plan activation
  • Content program management
  • Social media execution
  • PR and communications leadership

How engagements work

We assess what you need, then step in as your internal web, systems and marketing team. We only recommend what we believe will make a real difference.

1. A no-pressure first meeting

A free, commitment-free consultation to explore how we can support your goals.

2. Discovery through dialogue

A focused conversation to uncover your business drivers, strategic aims and current challenges.

3. A proposal built for you

No templates and no shortcuts: a personalized roadmap based on what we learned.

4. We work as your team

A single project or an ongoing fractional engagement, with one partner accountable for the web, systems and marketing work.

Questions we hear often

You get experienced web, systems and marketing leadership on a part-time, ongoing basis instead of hiring for each role full time. Glavnos works like an in-house team that you engage for the hours and scope you need.

Yes. Much of our work is modernizing existing WordPress sites: updating the backend, keeping the design that works and fixing speed, security and SEO issues. Youth Ministries for Peace and Justice, KPa+d and New York Small Business Law all started that way.

WordPress is where we build and manage most sites, and we have more than a decade of experience with it. We also work with Wix and Squarespace, and regularly migrate organizations from those platforms to WordPress. Our systems, analytics and strategy work applies whatever platform you use.

Yes. We handle domains, DNS, Cloudflare, SSL certificates, redirects and hosting on cPanel, SiteGround, DreamHost and DigitalOcean, and we troubleshoot availability and performance problems at the server level.

Yes. Nonprofits and foundations are a large part of our client base, including bilingual organizations and groups that rely on online donations.

Yes. We work in English and Spanish, and we have built bilingual WordPress sites with WPML.

Yes. We are based in Brooklyn and work remotely with clients in New York, Rhode Island, Puerto Rico and California.

Every engagement is scoped after a free first conversation, then priced in a written proposal built for your needs.

Submit a ticket through our support desk at glavnos.zohodesk.com, or call 718-759-7886.

Not sure where to start?

Most organizations aren’t. A free consultation is the fastest way to find out what will make the biggest difference.

Book a free consultation Call 718-759-7886