Founder, Glavnos Holdings
JR Lopez
Bridging technology, operations and business strategy.
“I connect business challenges with practical technology solutions, and take ownership of making them work.”
With experience spanning IT service delivery, digital infrastructure, technology consulting, business ownership and hands-on technical execution, I bring strategic thinking and practical problem-solving to the organizations I serve.
At a glance
A technologist who thinks like an operator
JR Lopez is a multidisciplinary technology professional and entrepreneur. He combines hands-on technical expertise with the ability to manage operations, solve complex business problems and translate business needs into technology that works.
In 2020 he founded Glavnos Holdings, a Brooklyn-based technology services firm, and has since served as a fractional technology, systems and marketing lead for nonprofits, consulting firms and professional practices. That work spans WordPress platforms and hosting, IT oversight and documentation, search visibility, payment and donation systems, and the workflows behind client acquisition.
Before Glavnos, as a partner and chief marketing officer, he helped build New York Capital Technologies from an emerging technology services company into an operational IT solutions provider, originating more than a third of its customer relationships, establishing its recurring revenue model and building the vendor relationships, service agreements and SOPs it ran on.
His background in sales and account management shapes how he works: listen first, understand what the business needs, then measure technology by what it does for the people using it. He can talk with executives about objectives, work through implementation with technical teams, coordinate vendors and stakeholders, and troubleshoot systems directly when that is what the moment requires.
Areas of expertise
Not one platform or one discipline: the combination of technical capability, operational understanding, business judgment and accountability.
IT service delivery & operations
Reliable, accountable technology services
Effective IT is measured by reliability, responsiveness, business impact, user experience and cost awareness, not just by whether a system works.
Technology strategy & consulting
From business need to plan
Technical projects & digital platforms
Delivery across the full lifecycle
Infrastructure, hosting & security
Systems that stay up and stay safe
Business development & entrepreneurship
Technology that makes business sense
AI, automation & emerging technology
Practical automation, tested carefully
Actively building and evaluating automation where it reduces friction or response time.
Professional experience
Fractional and contract leadership across technology, systems and marketing, alongside running Glavnos.
Founder; Fractional Business Systems & Marketing Strategist
Glavnos Holdings, Inc. · July 2020 to present · New York City
Brings together strategic marketing leadership, operational systems thinking and technical digital expertise: brand positioning and SEO strategy, workflow optimization, CRM implementation and digital infrastructure oversight, delivered as executive-level guidance without a full-time hire.
Systems & IT Manager; WordPress Developer
Lydia Sierra Consulting · 2022 to present · Remote
Fractional WordPress Developer
Youth Ministries for Peace and Justice · October 2021 to present · Bronx, NY (remote)
Leads WordPress development and optimization: technical performance, SEO, UX improvements, security and infrastructure oversight, coordinated with the organization’s marketing and program goals.
Fractional WordPress Technical Marketing Manager
BCS · 2023 to present · Remote
Ongoing WordPress management and technical marketing support.
Fractional WordPress Developer
Fundación de Mujeres en Puerto Rico · 2024 to 2026 · Remote
Led the move from Squarespace to a bilingual WordPress platform with integrated online donations.
Bilingual Trainer
Center for Family Life in Sunset Park · Annual engagement · Brooklyn
Delivers customer service and sales training in English and Spanish for cooperative businesses.
Before Glavnos
Partner & Chief Marketing Officer
New York Capital Technologies, LLC · 2016 to 2020 · New York City
Helped build an emerging technology services company into an operational IT solutions provider serving businesses across multiple industries: its customer base, recurring revenue model, service capabilities and operational infrastructure, working across both the commercial and technical sides of the business.
Director of Web Development & Digital Marketing
Summit Home Health Care · 2015 to 2017 · New York City
Led web development and digital marketing, including search engine marketing, alongside business development and field sales.
Account Manager
Summit Home Health Care · 2013 to 2015 · New York City
Managed client relationships, sales and CRM for a home health care agency.
Account Manager
Revival Home Health Care · 2009 to 2012
Business development and account management in home health care.
Selected projects
Challenge, approach, execution, result. Outcomes are described as they happened; no invented numbers.
Troubleshooting under constraints
Moving a production law-firm site to staging
Challenge
Create an exact staging copy of New York Small Business Law for redesign work. The site held 14.7 GB on disk, a CDN rejected large uploads, and a security tool on the workstation was silently blocking the connection to the site.
Approach
Investigate before acting: trace the failed connection to antivirus TLS interception, then separate the real payload from old backups.
Execution
Configured Node to trust the inspecting certificate, reduced the transfer to about 1 GB, moved it server to server in checksum-verified chunks through a temporary key-protected endpoint, swapped the staging database while preserving access, and rewrote every URL and path.
Result
A verified, search-engine-blocked staging mirror with the live site untouched, ready for safe redesign and SEO work.
Website modernization
A bilingual platform for Fundación de Mujeres en Puerto Rico
Challenge
The foundation had outgrown its Squarespace site and needed full English and Spanish content plus online giving.
Approach
Move to WordPress on dedicated infrastructure, with multilingual and payment capabilities chosen for long-term maintainability.
Execution
Launched on a DigitalOcean droplet with WPML, a customized Elementor Pro design to the foundation’s specifications, Stripe donations through GiveWP and dynamic content with Dynamic.ooo.
Result
A bilingual platform the foundation can grow with, with donations built in.
Systems & growth
The digital and IT backbone for a growing firm
Challenge
Lydia Sierra Consulting needed its website, lead generation and internal IT to keep pace with rapid growth.
Approach
Treat the website, campaigns and internal infrastructure as one ecosystem rather than separate projects.
Execution
A site with Lottie animations, a CDN and Google Site Kit; Zapier webhooks and lead funnels; internal documentation and transparency in IT Glue.
Result
Infrastructure that supported the team’s growth from three people to more than fifteen.
Platform modernization
Gutenberg without losing an identity
Challenge
Youth Ministries for Peace and Justice ran on the Classic editor and needed a modern, maintainable platform without losing its established look.
Approach
Modernize the backend first, then refresh the design within the organization’s existing visual language.
Execution
Rebuilt on the Kadence theme and the Gutenberg editor, with ongoing performance, SEO, security and UX work.
Result
A modern platform in continuous care since 2021.
How I work
Own the outcome
When something breaks or stalls, I take responsibility for understanding it and getting it resolved, with the right escalation when it is needed.
Understand the business first
Technology decisions carry costs, risks and long-term commitments. I weigh them the way an owner would, because I am one.
Investigate, don’t guess
Look past the symptom, examine the configuration directly, test competing explanations and fix the underlying cause.
Build for the long run
Deployment, security, performance, accessibility, documentation and maintenance are part of the job, not afterthoughts.
Beyond the office
Discipline on and off the mat
Outside of work, JR is a competitive martial artist in point fighting and light-contact kickboxing. He is the 2024 NASKA World Champion, finishing the season ranked first in point sparring, and the 2025 WAKO National Champion in light contact. He has qualified for WAKO Team USA and competes in the Masters division.
In May 2025 he had ACL reconstruction surgery. He was medically cleared in January 2026 and returned to competition, reaching finals at significant tournaments and earning placements. The same habits carry into his work: preparation, patience through setbacks and a commitment to doing difficult things well over a long period.
He also volunteers with the Madison Square Boys & Girls Club Keystone Club, supporting fundraisers, coat drives and mentoring programs.
2024
NASKA World Champion, ranked first in point sparring
2025
WAKO National Champion, light contact
2026
Cleared after ACL reconstruction and back in the finals
Credentials
What people say
Let’s start a conversation
Open to conversations about technology leadership roles, consulting engagements, partnerships and technical projects.